Las Vegas’ Wildest New Attraction – Enter Superplastic’s Dopeameme Institute for Pleasure Research (D.I.P.R)

Superplastic invites you to enter the most dopamine-enriched Las Vegas attraction known to mankind: The Dopeameme Institute for Pleasure Research. Located inside AREA15 and close to the Las Vegas Strip - this isn't your average immersive experience - it's a full-scale human trial.

Meet the creators: Janky, Guggimon, and Dayzee. Our triage of character chaos who are cooking up their latest experiment: a quest to synthesize dopamine & sell pleasure back to the people. Dopeameme transforms you from an ordinary human into a prime ‘test subject’ inside a lab of mind-bending, interactive and unhinged experiments. Janky, Guggimon and Dayzee aren't just watching—they're mad scientists guiding you through a series of tests where your brain's dopamine circuits get hacked, remixed, and pushed to the limit.

Are you ready to become a Dopeameme ‘test subject’?

WARNING - Side effects may include unexpected joy, temporary madness, and the uncomfortable sensation of being thoroughly entertained.

LOCATION | 3215 S Rancho Dr Suite 190, Las Vegas, NV 89102

HOURS | We are open 7 days a week. Hours may vary due to weather, demand or other events. Please click here for current hours.

FREE BAD SUSHI 3” BLIND BOX WITH ADMISSION! Monday – Thursday, purchase any general admission ticket and receive a complimentary Bad Sushi 3″ Blind Box at no extra cost.

VISITING FROM OUT-OF-STATE? Friday – Sunday, purchase 2+ tickets and receive 20% off your order & 20% off retail. Show ID to redeem.

Nevada Local?! Show your Nevada ID at Dopeameme to SAVE $5 off your tickets and receive 15% off the Dopeameme Shop.

Conference & Convention Attendees: Show your badge and save! Ask our research assistants for details.

• Immersive environments that push the boundaries of traditional entertainment
• Interactive rooms designed to elicit pure joy and challenge your perception.
• A group experience that's best enjoyed with friends
• An opportunity to explore your dopamine responses in unexpected ways